Creative director
defining new products

I'm a creative director based in Los Angeles making new and memorable products. My goal is to be an active contributor to the generation we exist in.

I've worked in the design field for over 15 years. This experience has allowed me to understand the challenges in developing/releasing/nurturing ideas, find ways to bring the best out of creative teams, and deeply understand strategies for connecting ideas with people.

Much of my perspective comes from my fascination with visual storytelling, my desire to connect with others, mixed with my childhood love for characters and worlds from the likes of X-Men, Pokemon, Dragon Ball and The Legend of Zelda.

My personal design language

1.

Novelty by familiar reconstruction

2.

Embracing the scar of the tool

3.

Environmental elevation

4.

Authentic human voice

5.

Neccesary contrast

6.

Feelings over logic

7.

The power of individuals

8.

Entanglement through imagination

Work History

Previously, I founded and ran a digital consultancy helping startups create and launch their first products. We also developed several of our own digital products including apps, games and VR experiences.

Before running my own business, I worked full-time at both Apple and Google where I designed next-generation computing platforms. Here I learned what it takes to design & ship world-class products.

New Fate
2023 - Present

Founder & Creative Director
Wonder Assembly
2019 - 2023

Founder & Creative Director
Apple
2017 - 2018

Human Interface Designer
Google
2015 - 2016

Sr. Designer at Daydream
Google
2013 - 2015

Designer at Glass
Domani Studios
2009 - 2011

Producer

Speaking

Adobe XD
Aug 2020
3D Art & Design
Apr 2017
AR/VR Design SF
Mar 2017
Academy of Art: Innovation Club
Apr 2016
AIGA SF
Nov 2016
Upload VR
Oct 2016
Google I/O
May 2016
Google I/O
May 2014
HTML Dev Conference
Jun 2013

Patents

Spatial Audio Rendering
Syng Inc
Interface for 3D Environments
Apple Inc
Co-Presence Personal Space
Google Inc
Spatial Animation Interface
Google Inc
Navigational Reach Interface
Google Inc
Responsive Object Placement
Google Inc
Distance-Based Interface
Google Inc

Press

Oozing With Style
Road to VR
Build and Race
Road to VR
Positive Social Experiences
Google Blog
Three Rules for VR Design
FastCo
Daydream Controller
The Verge
Office Upgrade
Bloomberg
Future of Awesomeness
Gizmodo

Teaching

School of Visual Art
2016 - 2017

Thesis Advisor
Academy of Art
2013 - 2014

Professor of New Media

Education

NYU ITP
2011 - 2013

Master's Degree
Babson
2005 - 2009

Bachelor's Degree